A new study by Burst Media has shown that the female population of the UK are particularly active on the Internet to the extent that 66% would be lost without access to the technology for a whole week. For Women in Britain, the internet has become an integral part of daily life and the thought of not having online access would be as devastating as any of us would feel about going out without a mobile phone.

The Burst Media study of 25+ year olds finds that over a half of women say that the World Wide Web is their main source of information when conducting research into items that they might purchase. This, naturally, has a massive impact for anyone who has females as their target customers: from car manufacturers to clothing, from technology to toys, lingere to leather sofas.

Internet useage, identified by the study, indicates that the about 70% of women are online for personal use from 7pm to midnight and about 50% online from 4-7pm shopping, browsing, researching with over 55% of females not online before 7am. During most parts of the day, over 80% people are online at any one time. These are great statistics for anyone targetting lady customers using PPC as it informs the ad scheduling that they might like to engage in.