The latest data from comScore has confirmed that it is Britain which is leading the way in internet use in Europe. According to their research, the average Briton spends 34.4 hours per month surfing: looking for information, engaging in social media and shopping online. The usual british ‘have a go’ spirit is completely in evidence in the cyberspace mediums! Coming second to the UK is Sweden with 31.7 hours per month, followed by Espagne at sound 30.6 hours per month. Would that be, perhaps, due the not unsubstantial number of Brits who reside in Spain - would that be helping the Spanish figures, one wonders?

The ‘highest percentage of people online award’ goes to the Netherlands, which has 83% of its population online, whilst Germany has the most users - at a staggering 32.5 million during may alone.

With 122 million Europeans online every day, spending on average 24.1 hours online every month, the internet has to be the main part of any marketing campaign for any serious online business.

ComScore’s Bob Ivins states that the correlation between broadband “roll-out” and internet useage is incontravertable: the more widespread broadband becomes, the greater the number of internet users (and regular internet users).